News & Reviews

Review in Golden Mixtape

Posted on Sep 21, 2011 | 0 comments

As a hardcore Beatles fan and Lennon-lover myself, I am usually skeptical of bands that obviously emulate the holy quadrumvirate. However, listening to The Red Button’s sophomore album As Far As Yesterday Goes was like taking in a breath of fresh air. Singing and songwriting duo Seth Swirsky and Mike Ruekberg proudly exhibit their expertise with the three-minute pop song tradition on their newest release. With it’s upbeat, Lennon-esque vocals and bubblegum-pop melodies, The Red Button reinvents that British Invasion-style of sound in a way that preserves the original appeal of the sweet 60s music without showing its age.

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Review on allmusic.com

Posted on Sep 12, 2011 | 0 comments

Typically, artists pay homage to their pop/rock heroes or an era that is special to them by creating collections of crafty covers. This is way too typical and unimaginative for the brilliant, versatile, and agile musical minds of Seth Swirsky and Mike Ruekberg, who follow up their critically acclaimed 2007 indie debut, She’s About to Cross My Mind, with an equally brilliant set of originals that draw from an even richer, more stylistically expansive well than their previous work did. The mid-’60s Beatles mystique is still there, to be sure; with its feisty harmonica and shimmering guitars; the rousing opener “Caught in the Middle” is a contemporary equivalent of what might have happened if Lennon and McCartney had come up with sharper lyrics and a more dynamic groove on “I Should Have Known Better.”

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Review in Daggerzine

Posted on Aug 30, 2011 | 0 comments

AS FAR AS YESTERDAY GOES- (GRIMBLE RECORDS)- OK,. So it’s been four years since their smashing debut (SHE’S ABOUT TO CROSS MY MIND) and in that time one half of this duo, Seth Swirsky, released a solid solo record and of these 12 songs, 9 of them were co-written by Swirsky and his partner Mike Ruekberg (while Swirsky wrote the other 3 by his lonesome) and these two just seem like they were born to write music together, they just do.

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Review in Amplifier Magazine

Posted on Aug 19, 2011 | 0 comments

Call it déjà vu. Or merely truth in advertising. After all, when the Red Button titles their sophomore set As Far As Yesterday Goes, the intent couldn’t be clearer. The Lennon-esque vocals, the cooing harmonies, the seductive slide guitar… even the handclapped rhythms – all of it suggests the early Merseyside sounds of the Beatles and their fellow Anglophile invaders — Gerry and the Pacemakers, The Searchers and the Hollies among them. Given the Red Button’s Brit pop propensity, the similarities in sound are all but unmistakable.

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Review in popmatters.com

Posted on Aug 11, 2011 | 0 comments

If album titles are any indication, the Red Button – Seth Swirsky and Mike Ruekberg – are obsessed with time. To wit, 2007’s She’s About to Cross My Mind and its new follow-up, As Far As Yesterday Goes. Almost as much as they are with girls; they are a power pop/singer-songwriter duo, after all. Taking that temporal fascination into account, it’s no surprised that the band flipped forward a few calendar pages from its debut’s ‘60s popisms for the McCartney/Emitt Rhodes-style ‘70s singer-songwriter vibe on As Far As Yesterday Goes. Clearly indebted to the aforementioned musicians, as well as in league with current pop craftsmen with a Nixon-era pop bent like Matthew Sweet, Butch Walker, Fountains of Wayne’s Adam Schlesinger, and Brendan Benson, Swirsky and Ruekberg deliver a dozen perfectly shined pop gems. A little Rickenbacker jangle, some piano, handclaps, the on-call string section, it’s all here and all perfectly in its proper place.

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Write on Music: Don’t Overlook The Red Button’s Latest Album

Posted on Aug 3, 2011 | 0 comments

Nearly four years on now, the singing/songwriting duo of Seth Swirsky and Mike Ruekberg has returned with The Red Button’s sophomore LP, As Far As Yesterday Goes (Grimble Records). Where its predecessor for the most part evoked a Merseybeat vibe, this effort reflects far broader influences, its melodic-pop foundation at times incorporating the quirky psychedelia of mid-to-late-‘60s Donovan and Harry Nilsson (“Picture,” “Genevieve”) along with some of the ornate textures of Pet Sounds-era Beach Boys (“On A Summer Day”) and the finessed riffage of early-’70s George Harrison (“Easier”).

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Teenage Kicks: Red Button For President

Posted on Aug 3, 2011 | 0 comments

Double digit unemployment. Iraq. Afghanistan. Bailouts. Sex Scandals. Mind-numbingly bad reality TV. Every time you turn on the TV, open up the newspaper or fire up the latest app to keep you up on current events, it seems that only news can break your heart. Well saddle up losers, because it’s time for the antithesis of all that with the return of The Red Button and their shimmering new release, As Far As Yesterday Goes.

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Review on onechord.net

Posted on Aug 1, 2011 | 0 comments

This entry is also a reminder to myself. I need to order the new The Red Button album asap. The debut album She’s About To Cross My Mind was a slice of 60′s influenced power pop heaven and the follow-up As Far As Yesterday Goes has been out for a while now. Based on the sound samples on The Red Button website, Seth Swirsky and Mike Ruekberg have once again created a fabulous pop album.

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Review on scribblers.us

Posted on Jul 29, 2011 | 0 comments

Beatle-esque is such a broad term, so casually dropped, that you hardly ever expect it to mean Beatles VI or Beatles ’65 or Rubber Soul—the gentler, hypermelodic, harmonica-enhanced side of Fab. Even weirder, you can break down The Red Button album to Paul-like songs, John-like songs and George-like songs. A more contemporary big comparison name that comes to mind is Jon Brion, who (like The Beatles) had nothing to do with this, but whose specialty is crisp analog recording and clear-as-pinged-glass harmonies. Beyond the obvious, though, The Red Button—an industrious two-man band—stands firmly on its own four feet, bringing in influences and original thoughts that stimulate whole new sounds and textures. Without ever getting downbeat.

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As Far As Yesterday Goes is Availiable Now in Limited Edition Vinyl

Posted on Jul 22, 2011 | 2 comments

Seth Swirsky of The Red Button holds up a copy of the vinyl version of the new Red Button record, As Far As Yesterday Goes.

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As Far As Yesterday Goes – Review in Blog Critics Music

Posted on Jul 22, 2011 | 0 comments

Swirsky and Ruekberg are just about perfect partners. Swirsky’s romantic optimism is kept in check by Ruekberg’s sense of realism. They combine to create catchy melodies, tight harmonies, with sound production values.

They never try to do what they are not capable of doing. They are not trying to change the music world or produce musical epics. What they consistently do is create three minute pop songs that would have been perfect fare back in the days of 1960s AM radio. The songs stay with you and are still playing in your mind hours later. They both admit they are drawn to the music of that era and it remains the kind they like to create and play. If you are going to produce music, it might as well be a sound that is true to your personal vision and that is what the Red Button consistently does and does well.

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Big Hollywood Review: The Red Button’s New Album ‘As Far as Yesterday Goes’ Channels the Best of ‘60s

Posted on Jul 20, 2011 | 0 comments

The new disc remains retro down to its fab cover photo, a glimpse of a mod harpist playing in a field of honey-wheat grass. But there’s nothing moldy about the melodies spread across this luminous 12-track release.

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Review by George Graham

Posted on Jul 13, 2011 | 0 comments

“There will never be another musical phenomenon like the Beatles, but if you are like me in always being fond of their sound and innovations, there are quite a few groups keeping the tradition alive with new music. The Red Button is about as good as you can get.”

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Review in surfrockmusic.com

Posted on Jul 12, 2011 | 0 comments

If you loved the sixties, wore a ribbon in your hair, had a wood guitar with scratches on the neck, ate grass as you sat in the park and loved deeper than you ever believed you could love — as far as yesterday goes is your ticket to those bygone days.
The opening track, CAUGHT IN THE MIDDLE, reminds me of the early Beatles. Lively, bouncy and filled with sixties British Invasion gold. I did a double take when I first listened to this song. The same can be said for GIRL, DON’T. The resemblance to the early Beatles is absolutely uncanny.

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CD of the Day, July 8, 2011, absolutepowerpop.blogspot.com

Posted on Jul 8, 2011 | 0 comments

Things start strongly in the vein of the first album with Ruekberg’s excellent and insanely catchy “Caught in the Middle”, right out of the Help!-era playbook with Rickenbacker and harmonica galore. (His “I Can’t Forget”, which appears later in the album, is another great Beatles ’65 homage.) Following is the sophisticated pop of Swirsky’s title track, a moody midtempo number that compares favorably to some of the debut’s standout tracks like “It’s No Secret” and “Floating By”. Speaking of “Floating By”, the piano-based “Picture” is this album’s closest cousin with its Bacharachian feel.

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Review in The Main Edge

Posted on Jul 8, 2011 | 0 comments

The group’s second album, “As Far As Yesterday Goes,” has just been issued, and the early reviews are glowing. Some are even calling it the album to beat for 2011. Seth Swirsky and Mike Ruekberg have crafted another sonic wonderland of retro splendor.

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Review in stkarnick.com

Posted on Jul 7, 2011 | 0 comments

It’s hard to say if the new album will outperform its predecessor. However, I suspect that the only thing the first album had that this one doesn’t is the element of surprise. Pop aficionados knew what to expect from As Far as Yesterday Goes. The good news is that they won’t be disappointed.

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Review in shakefire.com

Posted on Jul 4, 2011 | 0 comments

Rating: 4.50 (out of 4.00)

The first time I listened to The Red Buttons latest album, As Far As Yesterday Goes, the first thing that came to mind was the Tom Hanks film That Thing You Do. Mind you during the 60’s and 70’s bands that carried this sound were in abundance and in this day and age of taking something old and making it new again I’m alright with what The Red Button does with this new album.

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Review in Within Us Without Us

Posted on Jun 28, 2011 | 0 comments

Seth (and Mike) are extremely talented musicians from the West Coast who, in 2011, deliver an incredible follow up to their “She’s About to Cross My Mind” album from a few years back. As soon as it came in the mail (thanks Seth) I popped it into the car stereo and was taken to the multi colored musical world of Red Button.

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Review in southwestflair.com

Posted on Jun 25, 2011 | 0 comments

As posted on www.southwestflair.com

Like the sixties? Wish you’d been there in the heat and hype of all the great music produced in a one-time era known for its musical genius? Then you will want to get a copy of The Red Button (Seth Swirsky and Mike Ruekberg) – As Far As Yesterday Goes. This CD release is packed with the kind of songs we love; upbeat, happy tunes with a Beatles/Herman’s Hermits feel that will keep you rocking long after you’ve turned it off.

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