Now It’s All This! Review on Pop Dose

Posted on Oct 24, 2017 | 0 comments

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You can have two dozen bands attempt to “sound like The Beatles” which is all well and good, but when you have a group like The Red Button, you know these musicians take it further than the “average” Beatle fans. The Red Button’s main catch is that they know how to CONSTRUCT a song; they know how to write a hook; refine a melody and give it that something extra special. To be fair, their influences aren’t just the obvious; they’re a bit more sophisticated and deeper – and most importantly, these guys KNOW how to get it on-the-one with their harmonies and arrangements.

And this album isn’t just a new release, per se; it’s a brand-new 6 song E.P. to go along with the re-packaging of their first two hard-to-find albums, She’s About To Cross My Mind (2007) and As Far As Yesterday Goes (2011).  Now these two releases are re-mastered and here with these 6 new songs as a double CD, titled after Ron Nasty’s famous press conference remark during the “Rutles are bigger than God” flap (go look it up and watch – if you never heard it before, well…  I can’t help you.  Although Nasty did go on to say that God had never had a hit record…).

If they didn’t record a song beyond “Cruel Girl”, it would have set an automatic legend; such an instantly powerful and memorable track – catchy and simply perfect.  And that 12-string guitar solo – yes…  “I Could Get Used To You” shimmers with its mix of organ and guitars and 7th chords – psychedelic pop at its lovingly crafted finest; “Hopes Up” walks right out of late ’64/early ’65, circa Something New or Beatles ’65 (let’s be realistic here – I’m referencing the American albums I grew up with and that’s all you need to know) and “Can’t Stop Thinking About Her” is pop-balladeering 101 and absolute sweetness.

“Girl, Don’t” is another Rickenbacker-sculpted pop masterpiece; “Caught In The Middle” is a good old-fashioned rave-up with harmonica blasting the opening wide and and riffs and meaty beats and harmonies – most bands would give their collective left nut for a track as good and lively as this; “Picture” goes in a slightly different direction – almost Beach Boys like with its piano arrangement and light touch and “It’s No Secret” is in that same vein of mid-’60’s “sophisticated pop”.  “Can’t Let Candy Go” is another bubblegum-psychedelic pop piece that just leaps out of the speakers and grabs you by the throat and shakes you in a groovy way; “Tracy’s Party” gives The Smithereens a run for their money (!) and “Solitude Saturday” definitely has that Magical Mystery Tour vibe.

The bottom line is Seth Swirsky and Mike Ruckberg are two dynamic songwriting masters/talents, full stop.  One listen to The Red Button’s new Jem Records release, Now It’s All This!, will tell you all you need to know – all this musical goodness is courtesy of The Red Button.


Now It’s All This! will be released on Friday, October 20th, 2017

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